inkiostro

La risposta, ovviamente, è: niente.

Non sembrano però pensarla allo stesso modo quelli dell'ADIDAS, che in occasione dei mondiali di calcio hanno lanciato uno spot in cui un gruppo fantasiosamente assortito di celebrità della musica e del calcio (dai Daft Punk a Snoop Dogg, Noel Gallagher e Ian Brown, da David Beckham a Franz Beckenbauer, più vari altri che non so bene chi siano, anche se sono sicuramente *qualcuno*) mettono in scena la celebre sequenza della Cantina di Guerre Stellari. Proprio una bella idea, eh?

Come al solito esilarante (e molto condivisibile) il cinico commento di Hipster Runoff:

adidas made some commercial, and I am not sure what it has to do with the World Cup. I think we are sorta in a phase where every ‘high budget’ commercial has to be aimed at ‘getting tons of youtube plays’ on the internet by people who aren’t even interested in soccer/football/the world cup / adidas. I guess adidas feels pressure from Nike, since Nike always makes better commercials than they do.

 

adidas basically put Daft Punk, Snoop Dogg, some guy from Oasis, David Beckham, and a few other famous ass holes who appeal 2 different demographics in this video. Felt ‘pressure’ to blog about it, since it was such a strategically created meme. Overall feel like it is ‘boring.’ Star Wars is chill/memorable after riding a chillwave for a few hours, but still just feel ‘whatever’ towards this video just because I am too young for the Star Wars brand to 100% resonate with me. Like it was theoretically ’successful’ but didn’t really even add anything substantive to the brand, except maybe that they were willing 2 pay LucasArts to use Star Wars footage. [#]